Reconnecting to the Empathy in Cannabis
By: Emily Koehler
For centuries, cannabis has been used holistically to treat emotional, physical, and spiritual ailments. It’s been at the forefront of ceremonies, rituals, gatherings, and smoke “seshes” as a way to bring people together. There’s a beautiful kind of healing that occurs with cannabis when we’re able to share stories, feelings, and laughter. The disconnection we’ve experienced from our community and loved ones this past year, has made that healing seem so distant. Collectively, we’ve all had to turn inward, which can be daunting, overwhelming, and anxiety stimulating. This concept is what motivated Melissa to create products specifically designed to elevate and balance our emotional states. This allows us to embrace the empathetic qualities cannabis can bring. Out of this compassion for Melissa’s community and self, Sugar House was born.
Sugar House, based out of Kalamazoo, is a company focusing on quality and elevated experiences. Founder, Melissa Al-Azzawi, is an industry veteran, who has been working in the marketing and sales sector until adding this new venture. The current Sugar House product line consists of disposable vape pens, 510 cartridges, and pre-rolls. The cartridges are very high end, utilizing live resin grown and processed from their unique 1:1 Equanimity flower. The live resin captured is full spectrum, containing all of the wonderful terpenes and cannabinoids needed to produce the entourage effect. This effect leads to a more well rounded and balanced sensation, where the most healing can occur.
With years of experience learning to understand the likes and needs of the cannabis market, it’s no surprise that Melissa’s products are designed so well. Rather than using the typical sativa/indica/hybrid nomenclature that can be confusing and misleading to some, Sugar House differentiates their products by adding effects.. This gives users the ability to choose how they would like to feel first and foremost, and then find a product in that category.
Sugar House offers two product lines of cartridges, Equanimity and Elevate. The Equanimity is their 1:1 cartridge that consists of unique live resin (made from 1:1 flower) and additional CBD distillate to bring up the CBD concentration. The word equanimity means, “mental calmness, composure, and evenness of temper, especially in a difficult situation.” This blend does exactly that: smooth, calming, and potent enough to take the edge off. The other option for consumers looking for a little higher THC would be the Elevate line. This line consists of the unique live resin (made from 1:1 flower) and reintroduced, cannabis-derived terpenes. Although THC is the dominant cannabinoid, the roughly 10% CBD concentration, along with other minor cannabinoids and cannabis terpenes, help to create that smooth elevated high without feeling overwhelmed, anxious, or paranoid. If cartridges aren’t for you, try one of their pre-rolls! Each pre-roll pack consists of 4 (.75g) pre-rolled joints made from flower. No trim or shake here folks! The goal of these products is to elevate your experience, mood, and compassion for yourself (and others.) Bad pre-rolls have no place here.
Whether you’re sharing these products with a loved one or using these products to enhance your well-being, let the empathy run through you. Take that energy without you throughout the day so you may share with others. We all need a little extra sugar right now, let this mission be the spark.
Call Center Manager
At 27 Emily Koehler is already a cannabis industry veteran. This hardcore cannabis enthusiast and aficionado is looking to break the negative stigma attached to the industry & show that it is full of compassionate people that are working hard to improve others’ quality of life. Emily is also known as the “Queen of Blunts” by her friends and loves pet weasels.